For example, it prevents pop-ups in new tabs based on the fact that they are annoying. Publishers should visit our new best practices guide for tips on crafting the right message for their audience.Ĭhrome support for the Better Ads StandardsĬhrome has always focused on giving you the best possible experience browsing the web. We’ve found that people are generally open to whitelisting once they understand how content gets created.” - Marc Boswell, SVP, Sales Operations & Client Services, Business Insiderįunding Choices is available to publishers in North America, U.K., Germany, Australia and New Zealand and will be rolling out in other countries later this year. Funding Choices allows us to have a conversation with visitors using ad blockers on how our business works, and provide them a choice to whitelist or contribute to our newsroom. “ Looking at the past few years, we’ve come to realize that to the rise of ad blockers has negatively impacted potential revenue across all of our properties, particularly in Europe.
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For a full list of ads to use instead, publishers can visit our new best practices guide. It provides screenshots and videos of annoying ad experiences we’ve identified to make it easy to find and fix the issues. The new Ad Experience Report helps publishers understand how the Better Ads Standards apply to their own websites. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we plan to support it. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. These frustrating experiences can lead some people to block all ads-taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation. That means they want the ads that run on their sites to be compelling, useful and engaging-ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web-like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page.
The vast majority of online content creators fund their work with advertising.
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